the Paid Advertising Strategies That Can Lure Scores of Targeted
Visitors to Your Site -- Without Blowing Your Budget!
this issue, we're going to take a look at some paid traffic-generation
tactics that have proven to be extremely successful when used
correctly. If your business is new, or if you haven't been able to
attract many visitors to your site yet, these cost-effective strategies
are the fastest way to boost your visitor count -- and your
you can begin experimenting with these strategies however, you need to
know how much you can afford to spend on each new visitor to your site.
And that means you need to understand the value of your visitors...
What are your
visitors worth to you?
you know how to calculate the value of a visitor to your site, you'll
be able to figure out how much you can afford to spend on advertising
without draining your wallet.
are a few simple calculations you'll need to make in order to determine
the value of your visitors. In order to make these calculations, you'll
need to know your total number of sales, gross revenues, total
expenses, and unique visitors for a set period of time (let's say a
month). Once you have these figures at your disposal, you're ready to
do some math!
1: Calculate the conversion rate of your site
conversion rate is calculated by dividing the number of unique visitors
to your site by the total number of sales you made in a given time
period. Here's the equation:
Visitors / Total Number of Sales = Conversion Rate
example: if your site got 5,000 unique visitors last month, and you
made 40 sales, then your equation would be: 5,000 total visitors /
40 sales = conversion rate of 125 unique visitors per sale
you don't know how many unique visitors your site gets, contact your
Web server and ask to see your server logs. Your logs contain a lot of
data about your traffic and are a goldmine of information!
2: Calculate the net profits for every sale you make
order to determine the true value of a visitor, you'll need to know
what your "take-home" profits are for each sale, after all your
expenses have been subtracted. Here's the equation:
Revenue - Total Expenses) / Total Number of Sales = Net Profit per Sale
you sold 40 items for $79.95 each last month: 40 sales x $79.95
per item = $3,198 gross revenues
From your total gross revenues, you'd then subtract your monthly
expenses. If your total expenses came to $1,566, your net profit would
be: $3,198 gross revenues - $1,566 expenses = $1,632 net profit
divide your total net profit by your total number of sales to calculate
your net profit per sale. For example, if you made 40 sales: $1,632
net profit / 40 sales = $40.80 net profit per sale
every $79.95 item you sell, $40.80 goes straight into your pocket as
3: Calculate your visitor worth by dividing your net profit per sale by
your conversion rate
that you have calculated your sales conversion rate and net profit,
here's how you calculate the value of a visitor:
Profit per Sale / Conversion Rate = Visitor Worth
your net profit per sale is $40.80 and your conversion rate is 1 in
125, then your equation will look like this: $40.80 net profit per
sale / 125 conversion rate = $0.32
means you can afford to spend up to $0.32 to attract a single visitor
to your site. So if you invest $50 in testing an advertising technique,
it should bring you at least 156 visitors to break even -- and one of
them needs to buy your product. If you receive fewer visitors than this
and no one makes a purchase, then your test has failed, and you'll need
to move on to the next test!
stampede of traffic to your site with our top 4 "smart advertising"
are often reluctant to put a lot of money into online advertising
because they're not confident their investments will pay off. The truth
is, well-planned paid advertising strategies can RAPIDLY increase the
number of visitors to your site -- and put you on the fast track to
trick is knowing which strategies to invest in. We've tried a lot of
different forms of advertising over the years, and the four listed
below are by far the most profitable. We strongly suggest you give them
a try before exploring any other types of advertising out there.
Get your site listed on the major pay-per-click search engines
a doubt, pay-per-click (PPC) search engines are still the best value
for your advertising dollar!
you want to get listed on a PPC search engine, bid on keywords that
relate to the content of your site. If you're the highest bidder on a
given keyword, your site will be the first listing that appears at the
top of the "results" page when someone performs a search for that
getting listed on a PPC search engine is the easiest way to get listed
at the top of the major search engines -- fast! Plus, when you're in
the top three listings on Overture (the industry leader in PPC search), your
site will be featured as a "sponsored listing" on highly trafficked
sites such as Yahoo!,
you monitor the click-through and sales conversion rates of the
keywords you're bidding on, there's no way you can lose money. Just
be sure to keep your bids lower than your visitor worth, and
you'll be set!
explore PPC search engine strategies in more detail, check out Issue #97 of the
Marketing Tips newsletter.
may also want to check out the following PPC search
Place text ads in popular e-zines and online trade journals
are popping up everywhere on the 'Net these days, all catering to very
different niche markets. And just like offline magazines, a lot of them
need to sell advertising in order to stay profitable.
placing an ad in these publications, you can increase your site's
exposure and "piggyback" on the e-zine's reputation, encouraging
readers to click on the ad and check out your site. But first, you'll
have to do some research to discover which e-zines and online trade
journals are popular with your niche market.
to place your ads in well trafficked e-zines with content that's
directly relevant to your target audience. For example, if you sell
bulk recycled stationery, advertise in an e-zine geared to office
workers -- not in one that's meant for rock climbers!
cost of running an e-zine ad can vary anywhere from $20 to $100 per ad,
depending on the e-zine and the type of ads they publish. It's
generally safe to assume that more popular e-zines charge more for
learn more about which e-zines are going to be the best places for you
to advertise, here are a few sites to check out:
3. Get your
site listed on paid inclusion directories and portals
A great way to get
your site seen by a lot of different people -- AND boost your ranking
with the free search engines! -- is to buy a listing on paid
directories or portal sites.
A directory is an
indexed listing of sites that's managed by human editors (as opposed to
the free search engines, which are entirely run by computers). Some
directories are free, while others charge anywhere from $10 to $100 for
a listing. Do some research to discover which directories are popular
with your niche market before deciding where you want your site to be
"megasites" that provide a wide range of resources, information, and
services to their visitors. Yahoo! started off as a directory but has grown to
become a popular portal site that offers search capability, news,
entertainment, and other features in addition to its indexed listings.
Yahoo! gets a lot of
traffic, but it can also be very expensive! It costs $299 to get your
site fast-tracked and reviewed for inclusion by Yahoo!'s human editors,
and even then your site isn't guaranteed to be included.
If you want to get a
good listing on the Yahoo!
directory, you should probably focus your advertising efforts on Overture, Yahoo!'s pay-per-click search engine,
which can get you listed on Yahoo! for just pennies a click.
4. Post a
banner, classified ad, or pop-up on industry "hot sites"
Whenever you come
across sites that are popular with your niche market, do whatever you
can to get your site listed on them.
If they sell
classified ads on their site, buy one! You can even submit your ad to
classified ad web sites and databases automatically using
software like Power Submitter.
You can also pay
these industry "hot sites" to place a banner ad or pop-up on their
Banner ads have
declined somewhat in popularity, but that's mostly due to people using
them poorly in the past. Skyscrapers (vertical ads placed at the edge
of a web page) and discreet banners that look like they're part of the
web page can still be very effective.
Pop-ups have gotten
a poor reputation, but again, that's due to people using them in
intrusive or offensive ways, such as pop-up "loops" that take over your
computer. We've found that a tasteful pop-up presenting people with a
valuable offer, such as a free subscription to a newsletter or a
coupon, can still generate a high click-through rate -- especially when
it's placed on a page with relevant content.
Of course, pop-up
blockers are becoming more common, and that can be a problem. But there
are new technogies available that allow you to create ads that look
like pop-ups, even though they're actually built into the HTML coding
of the web page itself. We use Hover Ad Creator -- and when we switched
over to using it, we saw a 162% boost in our sales -- in less than 24
You can read more
about Hover Ad Creator at: http://www.marketingtips.com/hoverad/
exploring your advertising options, you may be tempted by "short-cut"
strategies offered by companies that are often more interested in your
money than in helping you get the word out about your site. These sites
typically offer so-called "targeted traffic" or "targeted e-mail lists"
for sale, and will try to convince you that they're offering quality
traffic. More often than not however, they can provide only general
traffic -- people who have no particular interest in your product or
The best way to
discover which paid advertising techniques work best for your company
is to test, test, and test again. There's going to be some trial and
error involved. You may lose a little money on the "errors" -- but once
you discover the techniques that lure scores of visitors to your site,
you'll find that all your testing was worth it.
As we always say,
test small so that you can fail small... then, once you've determined
which advertising brings you the best return on investment, roll out
your campaign in full -- and succeed BIG!
ABOUT THE AUTHOR:
Corey Rudl is the owner of four highly successful online businesses
that attract more than 6 million visitors and generate over $5.2
million each year. He is also the author of the #1 best-selling
Internet Marketing course online.
check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU
NEED to start, build, and grow your very own profitable Internet
highly recommend visiting his website.
visit his website now.
guy really knows what he's talking about