How to Make a Webpage and Get Free Advertising on the Google Search Engine

Google.com has the second highest volume of traffic on the Internet and is one of the only search engines that still lists webpages for free. If you get listed on Google, your webpages will also appear on Yahoo, MSN, AOL and several other search engines, resulting in lots of quality free traffic to your website. If you create your own website using these instructions, your business can grow automatically!

1. Get yourself a domain name and a web-hosting service.
Godaddy.com has domain names for $8 a year.
Your-site.com has web-hosting for $5 a month.
Choose a domain name that contains keywords related to your site. (It is very important that you carefully select your keywords and terms. See below to learn how to do this).

2. Transfer the domain name server numbers on Godaddy.com to Your-site.com's domain name server numbers. You'll receive instructions on how to do this from your web host.

3. Make your webpage.

Most webpages are written in html code like the example below. Use this basic code as a template if you wish. Just copy the code into a plain text editor such as 'notepad' and save it as a file called index.html. Replace the parts in red with your own information. The green parts are just notes. Delete them when you make your page.

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<html>

<head> 
<title>Create a title for your site using your keywords. 12 words max</title>
<META name="description" content="Create a short description of your site using your keywords.">
<META name="keywords" content="Add your site's keywords and phrases separated by commas">
<STYLE TYPE="text/css">
 
</STYLE>
</head>

<h1>This is your main heading. It should be the same as your site title</h1>

<p>Add your main body text or sales letter here. Use your keywords a few times throughout your body text. Add the <br> tag for line breaks and the <p> tag for new paragraphs.</p>

<p><a href="http://yourSFIgatewaypage.com/xxxxxx/FREE">Link text for sales page</a>

<p>

<p><a href="http://yourdomainname.com/links.html">Link text for link partners page</a>

</body>

</html>

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4. Use this template for any other webpages that you want to make for your other products, opportunities and information. You can also use this template for your site map and your links page. Make sure you copy the code into a plain text editor and save each page as a .html file. Your main page should always be called index.html and your other pages should be named after a relating key term such as home-business.html. Use different key terms and site titles for each different page that you make. All of your pages should have a link to your main page and a link to your site map. Your site map should have links to all of your webpages. Each link on your site map should have the title of the page being linked to as the link text.

5. Add a hit counter to all your pages. This tells you how many visitors you're getting and where they're coming from. You can get a free hit counter from site meter here. They will give you a small piece of html code that you need to add to the template above. Add the code at the end of your webpage just before the </body> tag.

6. Upload your webpages to your web host's server. You need a 'file transfer protocol' (FTP) program to do this. You can download a 30 day FTP software trial here. You will get your FTP address, your username and password with your web hosting package. Enter those details into your FTP program. You can then copy your html files onto your web host's server. Congratulations! Your webpage should now be accessible on the world wide web. But the most important part is still to come.

7. You must exchange links with other websites to get a high ranking on Google.com. Most websites offer a links page that you can add your link to if you add their link to your links page. Find sites on the top of the Google search engine for keywords related to your site. Look for a links page on those sites and if they have one, follow their instructions for swapping links. Only swap links with webmasters whose links pages have a Google pagerank of 4 or higher. Make sure that the text linking to your site contains your main keywords. Try to get at least 20 reciprocal links from high ranking pages and then add more links every month.

8. Google will find your site on your link partner's pages and will list all your pages in their index. This usually takes a month or two. If you chose the right keywords, you will start getting lots of free visitors to your website.

9. If you're not ranking high enough for the keywords that you chose, find some more high ranking link partners or change your keywords. If you change your keywords, you'll need to exchange more links with your new keywords in the link text, or ask your existing link partners to edit your link with your new keywords.

Choosing good keywords

You can find popular keywords and terms using the Overture search term suggestion tool. It tells you how many people search for a particular word each month and lists all the popular key terms relating to that word. Click here to open the search term tool in a new browser window.

The key words you choose cannot have high competition on Google. You can tell if your key terms have high competition using the Google toolbar.

The Google toolbar is free to download and integrates into your web browser. It lists each web site's ranking from 1 to 10. It also tells you how many webpages are linking back to a website, and it has a Google search box for searching the web. You can download the toolbar here.

Search Google using the key terms that you find with the Overture search term tool. The top 5 web sites on Google should not have a pagerank of more than 4 or 5 or you will not be able to compete with them.

When you have 3 or 4 key terms that get searched for at least 2000 times a month on Overture, but do not have high competition on Google, use them for your webpage. You can create as many webpages as you want with different keywords. Put a link on your site map for each new webpage you create. The more webpages you have, the better. Pages linked from your site map will not rank as high as your main page so choose key terms that have even less competition. (back to top)