Easily Find Out How Much
Traffic Your Competitors Are Getting... And Locate The Biggest
Affiliates and Linking Partners To Generate Tens Of Thousands Of
Visitors To Your Site!
Wouldn't it be great if you could find out who
your competitors are? Wouldn't it be helpful to know how many sites are
linked to them? Or how much traffic their sites are getting?
Well, you CAN!
Thanks to an incredibly handy little program
called Alexa, you can easily get this information... free of
Alexa is a free web navigation service that
works with your browser to provide you with essential information about
each web site you visit... each company you consider making a purchase
from... and all of your competitors!
We have been using this powerful program
religiously for almost a year now but it was not until a recent survey
that we were sadly disappointed... not half as many people as we
thought were using this incredibly powerful marketing tool and
if you are doing business on the Internet it is critical you implement
Alexa right away!
This technology provides a new approach to a major
problem that people have when surfing the Internet -- finding the
information you want quickly and easily can often feel like looking for
a needle in a haystack.
You see, Alexa is the first Internet software to
actually learn from people!
Available to Netscape and Internet Explorer users,
Alexa harnesses the collective wisdom and
experience of the entire Internet community... learning and
improving over time through the participation of its users. It allows
you to surf smarter and more efficiently by adding human
intelligence to Web navigation.
How does it work? Well, when you download Alexa, a
small toolbar will appear on the top of your browser.
The Alexa toolbar contains a host of useful
information about whatever site you happen to be visiting. Here are all
of the killer features that really makes Alexa an incredibly
powerful marketing tool...
- Traffic: The traffic rating feature
tells you how much traffic the site you are viewing receives, based on
the number of page turns made on the site by Alexa users. This feature
is useful for a couple of reasons. First, if you are interested in
purchasing advertising on a particular site, you can use this feature
to see how much traffic the site generates...and determine from
that how much you are willing to pay to advertise there. Second, you
can use this feature to determine which pages at a competitor's site
are most popular. This allows you the opportunity to ensure that a
similar page is incorporated into your own site (But do NOT copy!).
Not only does this determine the amount of traffic that your
competitors are currently receiving but it also gives you a great
idea of what websites you really want linking to yours! This gives
you the ability to weed out the "Somebodies" from the "Nobodies" just
by browsing to their website! When you know how much traffic your
potential linking partners are getting to their website you can now
prioritize who you put the real effort into negotiating with!
Alexa's uses a "5 Star" ranking
system to show how much traffic each website receives. If a website has
2 or more stars this is generally a very good indication of a higher
traffic website and someone you would want to establish as a linking
partner. The Alexa system is not perfect but it gives you a very good
idea of what kind of traffic websites are receiving AND gives you the
ability to compare each website against the next... to say the least
there is no other system comparable to that of Alexa when it comes
to determining the popularity and traffic of a particular website!
If you are little confused or not quite sure what a "linking partner"
or an "affiliate" is, it is simply this... a website that contains a
link on their bsite directing visitors to your website! The easiest way
to find linking partners or potential affiliates? I suggest looking in
the search engines for websites that could potentially drive targeted
traffic to your website. Just simply ask yourself "What type of website
have the visitors that I need?", pick out the keywords that apply to
those websites and query the search engines. The begin visiting the
websites that the search engines return with the Alexa program and
voila... you have now established your potential linking partners!
- Reviews: Written by surfers like
yourself, the reviews allow you to see how other people have felt about
the product or service you are interested in. This is a great way
to learn what customers think about your competitor's products or
services! You can then use this information to make improvements on
your own product or service.
- Contact Info: For each site you visit,
Alexa provides you with the site owner's address and phone number, a
map and directions, and a related City Guide. You will even learn the
date that the site first went online. This means that you'll always
know who is behind the sites you visit -- and you will know how to get
in touch with them.This feature alone makes Alexa the perfect tool
for locating potential joint ventures or linking partners!
- Site Stats: This feature provides you
with popularity and speed ratings, the number of links pointing to a
particular site, and third party ratings and reviews. You are also
given the option of voting on the site you are viewing. Again, this is
the kind of critical information you need when choosing partners for a
joint venture... or when checking up on your competition!
- Related Links: As you surf, Alexa
suggests links that are relevant to the page you are viewing. Alexa
uses crawling, archiving, categorizing and data mining techniques to
build the Related Links list for millions of URLs. The day-to-day use
of Related Links helps to build and refine the data by analyzing the
requested URLs to determine high-level trends. This information is then
used to establish relationships between web sites. From this, the top
ten Related Links for each URL are chosen.
Alexa re-crawls the Web on a regular basis and
rebuilds the data, pulling in new sites and refining relationships
between existing sites. New sites with strong relationships to a site
will automatically appear in the Related Links list, displacing any
sites with weaker relationships. At times, the Related Links are
questionable... but this should not be a surprise when you consider
some of the bizarre results you get with search engines.
Overall, the Related Links feature is great for
doing quick searches without having to waste time clicking back and
forth between the search engines. And if you are using a search engine,
this feature can help you even more by suggesting links that will take
you directly to the same query in other search engines. This means that
you do not need to type in the address of the other search engines or
repeat your query.
Here are some other useful features that Alexa
offers...not as important as the ones above but definitely helpful:
- News: Provides you with related news,
stock quotes, financial information, key competitors, and company
overviews for publicly held companies. This feature makes spying on
your competitors extremely easy!
- Reference: Allows you to get answers you
need instantly using Encyclopaedia Britannica Online, the Merriam
Webster Dictionary and Thesaurus, and Britannica's Web Guide.
- Search: Gives you fast access to the
search engine of your choice. Enter a search using HotBot, Yahoo!,
AskJeeves, Excite, Infoseek, Dogpile or Altavista, click "go", and
Alexa will take you straight to the information you need. Yellow Page
& White Page searches are also available.
- Help: Provides a detailed help file,
including fully searchable Alexa FAQs and technical support.
- One page report: Alexa's data for any
given URL is available for viewing as a one-page report. The one page
report provides a compact, printable report of all the information
available from the Alexa service about a particular URL.
- About the data: Explains the data and
how it is derived. You can use this page to view all of the information
that Alexa has for a particular URL and obtain explanations of what the
You also have the option of editing or
removing your site information using the Alexa Site Information
editor. This means that you can easily add or change customer service
contact numbers...or personal contact information...to best suit your
Of course, at this point, many of you may have
concerns about privacy issues. Relax!
Each Alexa user is assigned an anonymous
ID number...and from that point forward, all of the Alexa users are
known only by their anonymous ID numbers. Alexa has no way of
correlating your user ID number with your e-mail address or other
personal information that might identify you. Alexa simply does NOT
create profiles of users.
Installing Alexa is very easy! Anyone using
Netscape or Internet Explorer as their web browser can take advantage
of this great free tool! To get your copy of Alexa for your PC please
go to http://download.alexa.com/index.cgi?p=Dest_W_b_40_T1
As Internet users move from one site to the next,
they make valuable decisions about what they find worthwhile and what
they don't. Alexa anonymously tracks these decisions so that
everyone in the Internet community can benefit from them.
This makes Alexa an incredibly powerful
marketing tool! It allows you to track the successes and
failures of your competition... information that you can use to give
your business an edge and boost your sales!
Alexa also provides information that makes
finding joint ventures and linking partners exceptionally easy. Top
related links are right at your fingertips along with details about
traffic and how to contact the site owners.
Can you believe this service is FREE?! Take
advantage of this cutting edge marketing tool today. This competitive
intelligence could soon have you scooping up your competitors' share of
And remember: The more people use Alexa, the more
we ALL benefit!
ABOUT THE AUTHOR:
Corey Rudl is the owner of four highly successful online businesses
that attract more than 6 million visitors and generate over $5.2
million each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU
NEED to start, build, and grow your very own profitable Internet
I highly recommend visiting his website.
here to visit his website now.
This guy really knows what he's talking about
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